Launch Overview
Haleon, through its leading oral‑care brand Sensodyne, announced the launch of Pronamel Kids toothpaste in India on June 18, 2026. The product is positioned for children aged two years and above and is marketed as a science‑backed solution that strengthens enamel and provides 24‑hour cavity protection.
Product Details
Pronamel Kids is formulated without sugars, incorporates 100% natural flavours, and is free from added sweeteners. It is specifically designed to address the fact that children’s tooth enamel is up to 50% thinner than that of adults, making it more susceptible to cavities from sugary foods and frequent snacking. The toothpaste is offered in two flavours—Strawberry and Bubble Mint—and each 70‑gram tube is priced at ₹175, inclusive of all taxes.
Marketing Campaign
To drive awareness, Haleon is rolling out a consumer‑education campaign across digital platforms, including YouTube, Instagram, and leading OTT services. The campaign highlights the heightened vulnerability of children’s enamel and encourages parents to adopt proactive oral‑care routines for their kids.
Pricing and Distribution
Pronamel Kids will be distributed through general trade, modern trade, and e‑commerce channels nationwide, ensuring broad accessibility for Indian consumers.
Executive Comment
Mr. Kishlay Seth, Marketing Director – Oral Health Care at Haleon India Subcontinent, stated that the launch builds on the strong foundation established by the Pronamel range in India. He emphasized that early protection of milk teeth is essential for the healthy development of permanent teeth and that parental awareness of child‑specific oral‑care needs remains limited. Haleon aims to empower parents to adopt preventive habits that support strong enamel and healthy teeth for the future.