Hangyo Ice Creams Announces Modak‑Shaped Ice Cream
On September 18, 2026, Hangyo Ice Creams Pvt Limited issued a press release from Bengaluru announcing the launch of Hangyo Modak Ice Cream for the festive season. The new offering preserves the traditional Modak’s iconic shape, adds a smooth white‑chocolate coating, and fills the interior with ice cream infused with flavours and ingredients inspired by the classic Indian sweet. The company positions the product as a festive‑season centerpiece that can be shared with family and friends while evoking nostalgia.
Executive Commentary
Mr. Pradeep G Pai, Managing Director of Hangyo Ice Creams, stated that the innovation connects with the emotional significance of the Modak, representing celebration, devotion, family, and happiness. He emphasized that the product reimagines tradition through the joy of ice cream, aiming to become a focal point of festive celebrations across India.
Company Background
Founded in 1997 by the Pai brothers in Mangaluru, Hangyo began with the Softee Ice Cream brand. Over the past decades it has grown into one of India’s top‑15 ice‑cream brands and is listed among the top‑67 Indian “Minicorns.” The brand operates in Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Maharashtra, Kerala, and Goa. Manufacturing facilities are located in Udupi, Uttara Kannada, and Tiruparti. Hangyo’s distribution network reaches more than 45,000 retail outlets and is supported by over 450 distributors nationwide.
Market Position
The launch aligns with Hangyo’s broader strategy of blending innovation with Indian tastes and traditions, extending its portfolio of new flavours, formats, and experiences that appeal to contemporary consumers while retaining familiar, nostalgic elements.
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