Strategic Initiative Overview
Hatsun Agro Product Ltd. (HAPL), described as the largest private sector dairy in India, has launched 'Go-Dhan', a flagship initiative aimed at empowering dairy farmers across Odisha. The program focuses on improving access to financial support, government schemes, modern dairy practices, and technology.
Partnership Structure
The initiative is implemented in partnership with:
- Government of Odisha (Department of Fisheries & Animal Resources Development)
- State Bank of India
- APICOL (Odisha State Cooperative Agricultural & Rural Development Bank)
Implementation Scale and Timeline
The initiative is expected to benefit 6000 dairy farmers across 15 districts of Odisha. The program will be implemented over three years in a phased manner, with the objective of establishing more than 6,000 dairy farms.
Key Components and Benefits
- Provides greater access to institutional finance for investments in quality bovine breeds, improved cattle housing, farm mechanization, nutrition, and herd health
- Leverages government subsidy schemes including Mukhyamantri Krushi Udyog Yojana (MKUY) to help farmers access more affordable capital
- Focuses on scientific dairy farming and productivity enhancement
- Aims to create a sustainable dairy ecosystem in Odisha
Strategic Objectives
- Improve farmer incomes and create long-term prosperity for the farming community
- Transform Odisha into a "dairy-rich state"
- Build a strong dairy value chain in Odisha
- Produce and procure milk within Odisha to meet local demand and export to neighboring markets including West Bengal, North Andhra Pradesh, and other nearby states
- Strengthen the regional dairy economy and create sustainable growth opportunities
Launch Event Details
The initiative was formally launched at a ceremony held at the OUAT Auditorium, Bhubaneswar. Distinguished representatives included:
- Sri Prem Chand Chaudhary, Secretary, Department of Fisheries & Animal Resources Development, Government of Odisha (Chief Guest)
- Sri Shubhranshu, Managing Director, APICOL (Guest of Honour)
- Sri Rakesh Kumar Yadav, Chief General Manager, State Bank of India
- Mr. R. G. Chandramogan, Chairman, Hatsun Agro Product Ltd.
Management Commentary
Mr. R. G. Chandramogan, Chairman of Hatsun Agro Product Ltd., emphasized that the company's journey has always been guided by the belief that dairy farmer prosperity is the foundation of a strong and sustainable dairy industry. He stated that strengthening dairy farming creates a positive impact on primary agriculture by providing farmers with a stable and progressive source of income.