Hatsun's Arun Icecreams Debuts at New York India Parade

Company Disclosure

Hatsun Agro Product Limited (Scrip Code: BSE: 531531, NSE: HATSUN) submitted a regulatory filing dated August 17, 2026, pursuant to SEBI Listing Obligations and Disclosure Requirements Regulations, 2015. The disclosure contains a press release regarding the company's Arun Icecreams brand participation in an international event.

Event Details

Arun Icecreams, the flagship ice cream brand from Hatsun Agro Product Ltd., made its first-ever participation in the New York India Day Parade 2026. The event was held on Madison Avenue, New York, on August 16, 2026.

Participation Activities

The brand featured a specially designed parade float and consumer engagement booths along Madison Avenue. During the event, Arun Icecreams distributed more than 15,000 ice creams to consumers. The distributed flavors included Butterscotch sandwich, Cream n cookies Donuts, Vanilla bites, Popitos kacha mango, and Malai Kulfi.

Strategic Context

This participation follows Arun Icecreams' recent expansion into the United States market and represents the brand's first appearance at the New York India Day Parade. The event provides the brand with an opportunity to strengthen its visibility in the US market and engage with a wider consumer audience as part of its international expansion strategy.

Management Commentary

Mr. R.G. Chandramogan, Chairman of Hatsun Agro Product Ltd., commented that this participation represents a special occasion for the brand as it continues to strengthen its presence in the United States. He stated the event provides an opportunity to share the Arun Icecreams experience with a wider audience and introduce more consumers to flavors that have been loved for generations. The chairman emphasized the company's commitment to taking the brand to more consumers across international markets and building its global journey step by step.

Company Background

Hatsun Agro Product Ltd. is described as a leading private sector dairy player in India that procures milk directly from over 500,000 farmers. The company's portfolio includes Arun Icecreams (South India's leading ice cream brand), Arokya Milk & Milk products (country's largest private sector milk brand), Hatsun Dairy Products, ibaco (premium chain of ice cream outlets), HAP Daily (with 4,200+ outlets), Hanobar (coco confectionaries), Havia (premium chocolates), and Santosa (cattle feed and cattle care brand).