Campaign Overview
HDFC Life, a listed long‑term life insurance solutions provider established in 2000, issued a press release on September 7, 2026 announcing a new multimedia campaign that stresses the need for financial preparedness and promotes term insurance as a cost‑effective protection tool.
Key Features of the Campaign
The campaign is produced in nine languages and will be amplified across television, digital, OTT platforms, outdoor media in key cities and select airports, aiming for nationwide reach and engagement. It leverages HDFC Life’s digital platform and multi‑channel tie‑ups to enhance accessibility.
Regulatory and Tax Context
The release notes that recent exemption of Goods and Services Tax (GST) on term insurance plans has further improved their affordability, making term plans more attractive to consumers.
Distribution Network
HDFC Life highlights a distribution partnership network exceeding 500 entities, comprising banks, NBFCs, MFIs, small finance banks, brokers and other ecosystem partners, which supports the campaign’s outreach.
Product Portfolio
The insurer offers over 75 individual and group products, including optional riders, covering protection, pension, savings, investment, annuity and health solutions.
Executive Quote
Pritika Shah, Head of Marketing & CSR at HDFC Life, stated: “As individuals, our families matter the most, and it is our responsibility to ensure they remain secure even in our absence. This campaign is rooted in the understanding that life doesn’t always give time to prepare, making timely planning for protection all the more important. We hope this message will resonate with consumers and enable them to appreciate the need for term insurance.”
Additional Information
The press release was distributed through PRNewswire, and HDFC Life directs readers to its website (www.hdfclife.com) and social media channels for further details.