Launch Overview
Herbalife India announced on July 6, 2026 from Bengaluru the introduction of a Dates Caramel variant to its Formula 1 Nutritional Shake Mix range. The new flavour combines caramel and dates, incorporating date crunches made from solidified date juice, adding texture to the product.
Existing Flavour Portfolio
The Formula 1 range previously offered Vanilla, Dutch Chocolate, Mango, Kulfi and Rose Kheer, and the Dates Caramel addition expands consumer choice.
Product Details and Nutrition
Each serving provides 9 g of high‑quality protein, 3 g of dietary fibre and a blend of 19 vitamins and minerals, and is classified as a low‑glycaemic‑index food to support sustained energy release. The shake is positioned as a meal‑replacement, suitable for replacing one or two meals per day, particularly when used alongside a calorie‑restricted diet and moderate physical activity. It is quick to prepare, easy to personalise, and targeted at individuals with active and busy lifestyles.
Executive Commentary
Ajay Khanna, Managing Director of Herbalife India, commented that there is a noticeable shift toward nutrition that integrates easily into daily routines without compromise, and that the Dates Caramel variant responds to evolving consumer preferences by offering greater choice while maintaining the balanced nutrition of the Formula 1 range.
Marketing Assets
The launch is supported by a thematic film (https://youtu.be/zwBcXgT3Nj4?si=ApUAK2pJPKu-3GZ0) and a product film (https://youtu.be/X9txdkXZUSo?si=aFJ5ggWn0s8cVVy7) showcasing the new flavour.
About Herbalife International India Private Ltd.
Herbalife (NYSE: HLF) operates in more than 90 markets, delivering science‑backed food products through independent distributors who provide one‑on‑one coaching and community support. The company’s mission is to help Indian consumers lead healthier, more active lives.
Disclaimer
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