Key Appointment Details
Hero MotoCorp Limited appointed Mr. Anuj Dua as Chief Business Officer – Premium Segment with effect from Monday, August 3, 2026. Following this appointment, Mr. Dua will join the Leadership Team of Hero MotoCorp Limited and is designated as Senior Management under the Listing Regulations.
Professional Profile of Appointee
Mr. Anuj Dua is an industry veteran with leadership experience across Hero MotoCorp, Royal Enfield, and Bajaj Auto. He brings a proven track record in global product planning & strategy, brand building, and market expansion.
Role Responsibilities
In his new role, Mr. Dua will steer premiumization as a core growth pillar for the company, driving portfolio expansion, strategic partnerships, exclusive retail experiences, and deeper rider engagement through community building, curated merchandise and riding events across premium, lifestyle and performance categories.
Strategic Context
This appointment signals Hero MotoCorp's major strategic push into high-growth premium mobility segments. The company is sharpening its focus on the premium segment through dedicated leadership, expanding product portfolio, differentiated retail experiences and global partnerships.
Premium Portfolio Expansion
During FY'26, Hero MotoCorp strengthened its premium portfolio with the launch of multiple new products including: Glamour X, Xtreme 125R, Xtreme 250R, Xoom 160, XPulse 210, and the Harley-Davidson X440 T.
Retail Network Growth
The company expanded its exclusive Hero Premia retail and service network to more than 130 stores across India. These premium retail outlets are designed to deliver differentiated buying and ownership experiences with specialized sales consultants and personalized after-sales support.
Executive Commentary
Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp commented: "The global mobility landscape is undergoing significant transformation, led by rising consumer aspirations for premiumization including curated premium experiences. We are responding with a future-focused strategy combining innovation, design excellence, performance engineering and deeper customer engagement."
Technological Infrastructure
The company's flagship "Garden Factory" in Neemrana, Rajasthan combines automated manufacturing, digital quality control, and sustainable operations, setting new benchmarks in precision engineering. The company intends to progressively scale these capabilities across its manufacturing footprint.
Technology Integration
Hero MotoCorp is progressively integrating connected technologies, intelligent rider interfaces and advanced electronic architecture across its premium portfolio, including Over-the-Air (OTA) updates and next-generation rider assistance technologies.
Motorsport Development
Hero MotoSports continues to act as a strategic catalyst for product and performance development, with racing lessons translated into advancements in chassis dynamics, electronic rider aids, powertrain performance, and durability.