Date: June 4, 2026

Strategic Initiative Overview

Hindalco Industries Limited is expanding its footprint in high-performance aluminium window systems through its Eternia brand. The company launched its flagship Eternia experience centre in Lajpat Nagar, New Delhi, and is strengthening its manufacturing presence in North India with the Bilaspur manufacturing facility.

Financial Targets and Growth Metrics

  • Eternia has recorded nearly 65% CAGR growth over the last three years
  • The company is targeting over ₹1,000 crore in revenue by FY29
  • The windows and façade segment in India represents an estimated ₹40,000 crore market opportunity
  • Premium segments of the market are growing at nearly 15% CAGR

Market Position and Distribution Network

  • Eternia operates through 170+ channel partners across 100+ cities
  • Serves homeowners, architects, and developers across residential, commercial, and high-rise projects
  • The market remains largely unorganized, creating opportunity for system-driven solutions

Product Technology and Differentiation

  • Eternia uses patented Duranium™ aluminium alloy that is 40% stronger than conventional aluminium windows
  • Products undergo rigorous third-party testing against global benchmarks and Indian BIS standards
  • Patented WiWA window scoring system ensures reliable performance across wind, water, and air conditions
  • Replaces conventional fabrication-led windows with precision-engineered systems

Manufacturing Expansion

  • New manufacturing hub in Bilaspur, Gurugram spread across 120,000 sq. ft.
  • Capacity to produce up to 250,000 sq. ft. of windows per month
  • Strategically located to serve the rapidly growing North Indian market
  • Facility includes dedicated R&D centre for product development and testing
  • Houses training centre for fabricators and installers
  • Expected to generate employment for over 300 people

Existing Manufacturing Infrastructure

  • Products manufactured and supported through key downstream facilities at Renukoot, Silvassa, Kuppam, and Alupuram
  • Backed by Hindalco's end-to-end integrated aluminium value chain

Management Commentary

Mr. Satish Pai, Managing Director, Hindalco Industries Limited, stated: "The building and construction sector is a critical pillar of India's growth story, and we see significant opportunity in delivering high-performance, system-driven solutions to this evolving market. Eternia represents a shift from fragmented fabrication to precision-engineered window systems. By combining proprietary materials like Duranium™, rigorous testing standards, and integrated manufacturing scale, we are bringing a new level of performance, reliability, and consistency to the category."

Experience Centre Details

The Lajpat Nagar experience centre is designed as an immersive retail space showcasing Eternia's premium aluminium windows and doors portfolio. It offers homeowners, architects, and developers an opportunity to explore design, performance, and customization solutions firsthand.