Honasa Consumer Limited announced a senior management change through a regulatory filing submitted to National Stock Exchange of India Limited and BSE Limited.
The company informed that Mr. Nishchay Bahl, previously serving as SVP - Offline Revenue and a member of Senior Management, has been entrusted with new responsibilities as 'Chief Business Officer- Offline' with effect from September 08, 2026.
New Role and Responsibilities
In his new role as Chief Business Officer - Offline, Bahl will lead the company's offline business across General Trade, Modern Trade and other channels. His mandate includes accelerating growth, expanding distribution, and strengthening the presence of Honasa's brands across markets and categories.
Previous Role and Contributions
Bahl served as Senior Vice President - Offline Revenue for close to three years prior to this elevation. During this tenure, he played a key role in scaling Honasa's offline presence, strengthening relationships with trade partners, and expanding distribution across markets. He was closely involved in Project Neev, an initiative focused on strengthening Honasa's General Trade business through sharper market execution, stronger partner engagement, and renewed focus on distribution.
Management Commentary
Varun Alagh, Co-founder & CEO of Honasa Consumer Limited, commented on the elevation, stating that Bahl has demonstrated strong leadership in transforming and scaling the offline business while building capabilities and partnerships required for the next phase of growth. Alagh cited Bahl's ability to combine strategic thinking with strong execution, along with his understanding of brands, consumers, and trade ecosystem as instrumental in the company's journey.
Nishchay Bahl, in his comments, emphasized that the focus going forward will be on building foundations to gain share across categories, strengthen distribution footprint, and improve availability and visibility of brands across markets. He specifically mentioned opportunities to deepen presence in priority markets, improve outlet productivity, and strengthen positions across General Trade, Modern Trade and other channels.
Professional Background
Bahl brings over 17 years of experience across FMCG and consumer businesses, with expertise spanning sales, commercial strategy, go-to-market execution, General Trade, Modern Trade, eCommerce and business development. Prior to joining Honasa, he served as Chief Business Officer - Offline at The Good Glamm Group. Earlier at Reckitt, he served as E-commerce Director – South Asia, leading the company's eCommerce agenda across the region. He has also held leadership positions at Reckitt and Britannia Industries, managing multiple channels across diverse consumer categories.
Educational Background
Bahl is an alumnus of the Indian School of Business (ISB), Hyderabad, and St. Stephen's College, Delhi.
Company Overview
Honasa Consumer Limited is described as India's largest digital-first beauty and personal care company with a diverse portfolio of seven brands. The company leverages data-driven innovation and a strong omnichannel distribution network, positioned to capture growth trends in the BPC market.