Walk 7.0 Campaign Launch
On August 28, 2026, The House of Rare announced the unveiling of Walk 7.0, the seventh edition of its Autumn/Winter 2026 creative franchise. The campaign departs from the series’ historic open‑landscape settings and adopts a single, enclosed ‘infinite room’ concept, where a series of doors open onto varied visual possibilities, symbolising the boundless movement of design thought.
The visual language is anchored in a stark white and red palette, creating a contrast between restraint and expression. Founder and Creative Director Manish Poddar explained that Walk has always allowed the brand to extend fashion beyond garments, and Walk 7.0 challenges the notion of physical space, asserting that “No room is big enough.” Co‑Founder Akshika Poddar added that the campaign reflects the brand’s evolution from individual collections to a broader universe of ideas, culture, and expression.
Walk 7.0 also introduces the premium Guild range, marking the debut of a new product line within the franchise. Guild sits alongside the existing Autumn/Winter collections from Rare Rabbit (men’s wear), Rareism (women’s wear), and Rare’Z (footwear), adding another dimension to the brand’s design vocabulary.
The House of Rare, established in 2015 under the Radhamani Textiles umbrella, has grown into a multifaceted fashion powerhouse. It operates over 1,100 retail touchpoints that include exclusive brand stores, large‑format retail, and multi‑brand outlets, complemented by a strong e‑commerce presence. In 2024 the group launched Rare Ones, a kidswear line for boys aged 04‑14, and Rare’Z by Rare Rabbit, a contemporary footwear line. In 2025 it introduced RareFore, a cultural platform celebrating Indian music, food, art, and storytelling.
Overall, Walk 7.0 signals The House of Rare’s ambition to push creative boundaries while expanding its premium offering through the Guild range, reinforcing its leadership in the Indian Western‑fashion segment.