HRI Unveils New Corporate Identity and Tagline – “Where Beauty Evolves”
On October 13, 2026, in Mumbai, India, Hygienic Research Institute (HRI) – a leading Indian beauty and personal care company founded in 1957 – announced a comprehensive corporate brand refresh marking its 70‑year journey. The company introduced a new logo and the tagline “Where Beauty Evolves”, signalling its transition from a heritage‑led, single‑brand, single‑category enterprise to a modern, innovation‑driven organization with a multi‑brand, multi‑category portfolio that serves billions of consumers across India and international markets.
The refreshed identity reflects HRI’s commitment to evolving with changing consumer aspirations, advancing scientific innovation, and shaping the future of beauty. It underscores the firm’s ability to serve both Bharat and India by combining deep consumer understanding, trusted heritage, contemporary innovation, mass accessibility, and premium beauty experiences. HRI’s historic brands include Vasmol and Florozone, while its contemporary offerings feature Streax and Streax Professional, covering hair colour, hair care, skincare, and professional salon solutions.
Managing Director & CEO Dheeraj Arora stated that the new identity celebrates HRI’s legacy while projecting a vibrant, progressive, and future‑ready ambition. He highlighted the shift from a single‑brand, single‑category business to a multi‑brand, multi‑category organization, noting that the tagline “Where Beauty Evolves” embodies the company’s commitment to continuous innovation, anticipating consumer needs, and empowering individual expression through beauty. Arora added that the refreshed brand will strengthen HRI’s market position, deepen connections with consumers and partners, and enable a more meaningful role in their beauty journeys.
The corporate repositioning was executed in partnership with chlorophyll, described as India’s leading brand consultancy. Kiran Khalap, Co‑founder & Managing Director of chlorophyll’s brand & communications division, explained that the identity development began with extensive research into HRI’s heritage, consumer base, capabilities, and future ambition. Through brand immersion, analytical thinking, and an outside‑in perspective, chlorophyll identified a distinctive territory that honors seven decades of equity while delivering a contemporary expression for the future. Khalap affirmed that the tagline captures HRI’s ability to evolve alongside its consumers and shape what’s next in beauty.
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