ICICI Life Announces New Brand Identity and Tagline
ICICI Life Insurance Limited, formerly known as ICICI Prudential Life Insurance Company Limited, unveiled a new brand identity on 16 October 2026, introducing the tagline “Har Kal Aasaan”. The tagline is intended to convey the company’s promise to make life insurance simpler, more transparent, more flexible and easier for Indian customers.
Mr. Srinivas Balasubramanian, Chief of Marketing, Digital & Bancassurance at ICICI Life, stated that the ICICI name has been a symbol of trust for millions of Indians over the past 25 years, during which the insurer has helped secure the dreams of more than 20 crore (200 million) individuals. He highlighted the evolving aspirations of the population and the increasing complexity of long‑term financial planning, positioning the new brand as a vehicle to bring clarity, confidence and peace of mind.
Operational Scale and Performance
As of 31 March 2026, ICICI Life protects 73.73 million lives across individual and corporate segments, ranking it among the leading insurers in the country. Cumulative claim settlements amount to ₹279 billion in death claims and ₹3.72 trillion in overall benefits. In FY 2026 alone, the company settled ₹51.49 billion in death claims and disbursed ₹153.63 billion in maturity and survival benefits. The insurer maintains a claim‑settlement ratio of 99.3 percent, with an average turnaround time of one day.
Market Position and Strategic Initiatives
ICICI Life is the first Indian insurance company listed on both the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE). The firm continues to invest heavily in data analytics and digitisation across the policy lifecycle, aiming to enhance efficiency, innovation and customer experience for both policyholders and distributors.
Forward‑Looking Statements
The release contains forward‑looking statements regarding future growth in demand for insurance, implementation of technology, potential mergers and acquisitions, expansion in domestic and overseas markets, regulatory changes and dividend policy. The company notes that actual results may differ materially due to these and other risks, and it does not undertake any obligation to update such statements.
Commitment to National Goals
The new brand reinforces ICICI Life’s pledge to contribute toward the national objective of achieving “Insurance for All by 2047”.