ICICI Lombard General Insurance Company Limited issued a press release announcing the launch of 25 customer-first innovative solutions across multiple insurance lines as part of its Silver Jubilee celebrations. The company surpassed its previous record of 14 new launches in a single day and included 5 industry-first offerings.

The innovations span three main categories:

Next Gen Products

  • Elevate Her: A life-stage-based modular Women Care product with four customized plans covering OPD, wellness, maternity, preventive care, and women-cancer protection
  • Paw Care: Comprehensive pet insurance covering veterinary expenses, emergencies, illnesses, accidents, surgeries, and routine care with long-term coverage and RFID tag discounts
  • Complete Home Protect: Modular lifestyle protection for homeowners with coverage for interiors, jewelry, art, collectibles, furnishings, cashless home assistance services, and policy tenures up to 30 years
  • Motor Cyber Cover: Protection against cyber incidents affecting vehicles, including unauthorized access, hacking, digital compromise, and cyber extortion
  • Enhanced Compulsory Personal Accident - Motor: Option to increase owner-driver personal accident cover from mandatory ₹15 lakh to ₹50 lakh
  • Power Booster Plus – Elevate: Renewal-time coverage enhancer that provides additional bonus coverage equal to base Sum insured
  • Private Car IDV Booster: Add-on to enhance vehicle's Insured Declared Value beyond standard depreciation-based IDV

Elevating Service Experience

  • Digital Branch @Siddhivinayak (Industry First): India's first digital insurance branch in a metro transit environment offering self-service and assisted journeys for Health, Motor, and Travel insurance
  • Motor Service Assure (Industry First): Time-assured roadside assistance with 30-minute service commitment across 15 cities and 60-minute commitment elsewhere
  • Motor Sahayak: Premium service offering for private car customers providing immediate assistance during vehicle emergencies
  • Specialised Service Desk: Personalized service for Senior citizens and priority customer groups with priority access and faster resolutions
  • Simplified and customised insurance for MSMEs: Digital-first MSME insurance solution designed for small business owners
  • Motor Proactive Assistance: Preventive maintenance service and Emergency Driver Assist feature
  • Digital Claim Journey: Paperless reimbursement claim submission for Health and International Travel using GenAI
  • Health First: Infectious Disease Prevention Program with 24x7 tele-doctor consultations and medical support
  • Simplified Payments: I-Sure Pay premium collection platform with real-time payment confirmation

AI-led Innovations

  • Voice AI (Industry First): Voice AI-Driven Customer Enablement platform that completes entire insurance journey through natural voice interactions in Hindi and English
  • Personalised Travel Planner (Industry First): AI-powered trip planner in IL TakeCare app that generates curated itineraries with embedded insurance offering
  • Smart Health Underwriting (Industry First): AI-powered underwriting for health insurance delivering faster, seamless customer experience
  • Intelligent Risk Monitoring: GenAI platform for faster, fairer health claims processing and fraud detection
  • Real Time Social Intelligence: AI platform monitoring customer sentiments across digital/social media platforms
  • Augmented Sales IQ: AI-powered sales enablement platform for corporate and SME sales teams
  • Auto Ninja 2.0: Mobile-first CRM for partners with AI-assisted calling and renewal automation
  • Account Aggregator: RBI-regulated framework for faster motor claim verification using bank transaction data
  • Drive Smart: Mobile Telematics feature providing personalized driving insights through smartphone sensors

Management Commentary

Sanjeev Mantri, Managing Director & CEO, stated: "For 25 years, the ethos of ICICI Lombard has been simple - to stand by our customers for promises we have made and innovate for every promise of tomorrow. These offerings will enable us to service diverse needs of our customers and help in making insurance more personalised, meaningful and future-ready."

Company Background

ICICI Lombard is India's largest private general insurance company with over 25 years of operations. The company has issued over 39.2 million policies, processed over 3.4 million claims, and achieved Gross Written Premium (GWP) of ₹306.18 billion for the year ended March 31, 2026. The company has 341 branches and 15,008 employees as of March 31, 2026.