Launch Overview
On 7 August 2026, Iconic by ONE VISION announced the launch of India’s largest digital out‑of‑home (DOOH) display at SAS iTower in Nanakramguda, Hyderabad, Telangana. The installation occupies 586.14 square metres of continuous L‑shaped screen area – roughly the size of eight pickleball courts or two basketball courts – and is the first 8K‑resolution DOOH screen in Hyderabad, setting a new benchmark for cinematic‑grade outdoor advertising in the country.
Technology Details
The screen is built with Absen A25 series LED panels and is programmed to deliver deep‑perspective anamorphic content, creating hyper‑realistic 3D visual effects without the need for glasses. This technology enables glass‑free three‑dimensional imagery that appears to leap off the flat panels, providing a cinematic experience for viewers.
Scale Comparison
The average DOOH screen in India measures approximately 20 ft × 10 ft, while the previous largest screen in Hyderabad measured 80 ft × 10 ft. The new SAS iTower display therefore exceeds the prior city benchmark by more than seven times in overall size.
Founder Commentary
Founder Abhinav Reddy stated that outdoor advertising in India is at an inflection point, with brands seeking screens that capture attention and create lasting recall. He highlighted the company’s ambition to build large‑format, cinematic‑grade DOOH infrastructure across India’s growing cities and noted that Iconic by ONE VISION is now present in six cities: Bangalore, Bhopal, Jaipur, Thiruvananthapuram, Bhubaneswar, and Hyderabad.
Expansion Roadmap
The Hyderabad launch is part of a broader national expansion. Iconic by ONE VISION plans to bring its DOOH network to Gurugram by the end of 2026 and to extend into additional states in 2027.
Business Performance
In its first year of operations, the company crossed Rs 1 crore in overall business revenue, a milestone attributed to rising brand appetite for large‑format, immersive advertising formats across India’s metro and emerging urban markets.
Brand Traction and Early Demand
Since going live, the company’s screens have attracted major national brands, including Apple’s iPhone 17 launch campaign on the Bhopal screen and Prestige Group’s apartment launch campaign in Bangalore. Within the second week of operation in Hyderabad, three advertising campaigns were already booked, signalling strong early demand for the large‑format, high‑impact DOOH offering.
Target Advertiser Segments
Iconic by ONE VISION is actively inviting brands from real estate, jewellery, automotive and financial services to plan campaigns ahead of the festive Dussehra season, noting that premium ad slots are filling quickly and are expected to sell out.
Company Background
Founded by Abhinav Reddy in July 2024, Iconic by ONE VISION specializes in building large‑format, cinematic‑grade digital out‑of‑home infrastructure, including some of India’s most technically advanced anamorphic 3D screens. The firm’s network now spans six cities and continues to expand.
Disclaimer
The press release is provided under an arrangement with Newsvoir; PTI takes no editorial responsibility for the content.