ICONiQ White Whisky Crosses 10 Million Cases

Allied Blenders and Distillers' ICONiQ White Whisky surpassed 10 million cases in FY26, just 43 months after launch in September 2022.
The brand was recognised as the world's fastest growing millionaire spirits brand for two consecutive years (CY2023 and CY2024) per Drinks International.
Volume grew from 0.32 mn cases in FY23 to 2.27 mn in FY24 and 5.7 mn in FY25, reaching 10 mn in FY26, reinforcing ABD's Prestige & Above segment momentum.
ICONiQ White won Gold Medals at ISC, IWC, and IWSA 2024, and is now present in CSD and 9 international markets.