IGI partnered with IPL team Gujarat Titans to release three digital films titled “Heere Ki Asli Pehchaan” promoting diamond certification awareness.
The films feature cricketers Shubman Gill, Rahul Tewatia, and Washington Sundar, illustrating self‑certification scenarios like marriage proposals and jeweller visits.
IGI, backed by Blackstone, operates 35 labs and 21 gemology schools in 10 countries, screening millions of natural and lab‑grown diamonds annually.
Tehmasp Printer, Global CEO of IGI, urged consumers to ask “Who has certified the diamond?” to shift certification to a front‑end expectation.