The Department of Posts, Ministry of Communications, in collaboration with IndiGo, organized Digital Detox 2.0, the second edition of its in-flight postcard writing activity. The campaign was conducted during the festive season of Diwali 2026 across 15 IndiGo flights covering 11 destinations: Chandigarh, Ranchi, Bagdogra, Delhi, Mumbai, Goa, Pune, Ahmedabad, Kolkata, Varanasi, and Jaipur.
Passengers were provided with specially designed Digital Detox kits containing postcards, greeting cards, and DIY postcards through specially designed Diwali stickers. The initiative encouraged travelers to take a break from digital screens and write personalized festive messages to loved ones. Building on the success of the first edition, the campaign aimed to revive the tradition of handwritten communication while promoting mindful engagement during air travel.
Passengers responded positively to the initiative, with several sharing their experiences. One passenger remarked that writing a postcard at 30,000 feet was a wonderful and memorable experience, while another noted it was their first time writing a postcard and made them realize the special nature of handwritten messages in an age of instant digital communication. Another passenger appreciated the festive touch, stating that sending Diwali wishes through a handwritten postcard felt more personal and meaningful than digital messages.
Through this campaign, India Post demonstrated its commitment to innovative public outreach, celebrating the tradition of connecting people through physical letters while adding a personal touch to Diwali celebrations. The initiative was promoted through social media with the hashtags #DigitalDetox, #DiwaliWithIndiaPost, #IndiaPost, and #DakSewaJanSewa.