Press Release – BRICS WAVES Bazaar Unveils India’s First Interactive Theatrical Film

On August 8, 2026, in Mumbai, the two‑day BRICS WAVES Bazaar—held under India’s BRICS Presidency—hosted more than 500 delegates representing 21 BRICS member and partner countries, creating one of the largest collaborative platforms for the global media and entertainment industry. In this setting, the Indian creative ecosystem introduced Life Is A Game, billed as the nation’s first interactive theatrical film.

The film employs a patent‑pending technology that enables up to 200 audience members to interact simultaneously using their mobile phones, without the need for any app or internet connectivity. As the narrative progresses across four parallel timelines, the collective decisions of the audience determine which storyline survives, ensuring each screening is a unique, shared experience.

The unveiling was attended by celebrated filmmaker and IFFI Festival Director Shri Ashutosh Gowariker and Dr. Ashish Kulkarni, Founding Director of the Indian Institute of Creative Technologies (IICT) and Chairman of the FICCI AVGC‑XR Forum, alongside numerous creators, industry leaders, and delegates.

Key Quotes

  • Ram Vamsi Krishna, Writer, Director and Tech Craftsman of Life Is A Game, stated that the film adds participation to cinema, turning every theatre into a “living storyteller” where the audience becomes part of the narrative.
  • Mallika Uddaraju, Founder and Producer, emphasized that the project, now patented under the production house Purple Symphony Entertainments, showcases India’s ability to lead in merging storytelling, technology, and collective audience participation.
  • Viswa CM, Founder & President of Bharat Digital Media Federation (BharatDMF), described the BRICS WAVES Bazaar as the ideal global stage for Indian creators and highlighted the film as evidence of the creator economy expanding beyond digital platforms.
  • Vipin Unni, Co‑Founder & Vice President of BharatDMF, added that the film demonstrates how Indian creators, technologists, and innovators can build immersive, participative entertainment experiences of global relevance.

Incubation and Partnerships

Life Is A Game was incubated at the Indian Institute of Creative Technologies (IICT) under the WaveX initiative of the Ministry of Information & Broadcasting, Government of India. BharatDMF acted as the Creators’ Partner for the project.

The press release concludes that the film’s debut at the BRICS WAVES Bazaar not only marks the arrival of India’s first interactive theatrical experience but also signals the emergence of a new era where storytelling, technology, and audience participation converge to shape the future of cinema on a global stage.

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