Indicus Paints, part of VNC Group, launched Neote Luxury Interior Emulsion, India's first luxury paint brand inspired by Tamil heritage.
The packaging features purple design with Tamil cultural motifs such as Bharatanatyam, Veena, Nadaswaram, Mridangam, Thanjavur dolls, Kolam, Silambattam, and Meenakshi Temple.
Brand Founder Gokul Basker emphasized honoring Tamil Nadu’s arts, while Plus One’s Gautam Patil designed a Tamil‑script‑inspired logo reflecting modern‑traditional fusion.
VNC Group, with a 40‑year legacy in welding consumables and steel, launched Indicus Paints in 2021 and distributes Tata Steel in Tamil Nadu.