Infinite Saree Campaign Wins Multiple International Creative Awards
On 30 June 2026, MediaMedic Communications announced that the social‑impact initiative ‘Infinite Saree’ had achieved significant global recognition. The campaign, conceived to challenge the marital‑rape exception in the Indian Penal Code and to raise awareness of the lack of legal protection for married women facing sexual violence, secured a Silver Lion in the Health & Wellness category at the 2026 Cannes Lions International Festival of Creativity and was shortlisted in three additional Cannes categories.
In parallel, the campaign amassed 14 Clio Health Awards, comprising the inaugural Women’s Health Grand Clio, seven Gold, four Silver, and two Bronze awards, underscoring its creative excellence and social relevance.
The initiative was developed by global health‑marketing agency Klick Health for Red Dot Foundation, with collaborative execution by MediaMedic Communications, INVNT, TA2 and LightFarm. Central to the campaign was a four‑kilometre‑long saree, claimed to be the world’s longest, designed by Indian fashion designer Nivedita Saboo and embroidered with thousands of signatures gathered in support of amending the marital‑rape exception. The saree served as a living petition at Mumbai’s Royal Opera House, mobilising public participation and generating widespread discourse on women’s safety, equality, and legal rights.
Supreet K. Singh, Co‑founder & CEO of Red Dot Foundation, stated that the awards “reflect the strength of collective action and the ability of creative storytelling to bring critical social issues into mainstream discourse.” Rich Levy, Chief Creative Officer of Klick Health, highlighted that the recognition “shows the industry understands that the most powerful creative comes from the most urgent truths.” Dinesh Chindarkar, Co‑Founder & Director of MediaMedic Communications, expressed pride in the partnership, noting that the accolades “reinforce the power of strategic communications, PR and creative collaboration in bringing global visibility to important social issues.”
The press release concludes by emphasizing the growing role of purpose‑driven creativity in advancing social change and notes that the release is provided under an arrangement with NRDPL, with PTI taking no editorial responsibility.