Overview
On 3 November 2026, Inorbit Malls announced the launch of its Diwali‑season brand campaign titled ‘Feels Like Inorbit’. The campaign is positioned to celebrate joy, togetherness and a sense of belonging that the malls aim to deliver through immersive, multi‑sensory experiences.
Portfolio Expansion
Chief Executive Officer Rajneesh Mahajan stated that the year marks a landmark for the company, with its portfolio growing from four to eight malls. He added that additional projects and expansions are currently in the pipeline, underscoring continued growth beyond the existing eight locations.
Campaign Details
The campaign narrative focuses on how the places people cherish are defined not only by activities but by the emotions they evoke. It emphasizes the five senses—sight, sound, smell, taste and touch—through festive décor, vibrant installations, visual elements, seasonal sounds and fragrances that transform Inorbit malls into immersive Diwali environments. For the first time, the brand introduces a song that provides a melodic voice to the campaign, aiming to deepen emotional connection with visitors.
Leadership Commentary
Rohit Gopalani, Chief Business Officer, explained that the best experiences are felt rather than merely seen or heard, and that the campaign captures this by engaging all five senses. He highlighted the importance of physical spaces in an increasingly digital world, where shoppers still seek venues for personal connection, celebration, discovery and shared time.
Strategic Context
The release notes that despite the rise of online shopping, food and entertainment, Inorbit Malls believes physical destinations remain relevant by offering experiences that cannot be replicated digitally. The campaign’s storytelling moves beyond conventional product‑led communication to showcase spontaneous, heart‑warming moments that resonate with audiences.
Disclaimer
The press release is provided under an arrangement with NRDPL, and PTI disclaims editorial responsibility for its content.