Press Release Overview
On 24 July 2026, from Bengaluru, Karnataka, ITW Universe announced that it has assembled a suite of brand partnerships for the India Tour of Zimbabwe T20I series, which commenced on 23 July 2026 and runs through 26 July 2026 at Harare Sports Club. The three‑match bilateral series will be broadcast live on the Unite8 platform.
Sponsorship Details
InsuranceDekho, described as one of India’s fastest‑growing insurtech platforms, has been appointed the on‑air co‑presenting sponsor for the entire T20I series. In addition, InsuranceDekho will serve as the title sponsor for the forthcoming India‑Sri Lanka test series, with the two nations contesting the "InsuranceDekho Cup". The test series is scheduled to begin on 15 August 2026 and will be aired on the Sony Sports Network. ITW Universe, acting as the exclusive commercial and on‑ground rights partner of Sri Lanka Cricket, facilitated this association.
Brand Participation
A diverse set of brands from financial services, education, healthcare, and entertainment sectors have joined as on‑air broadcast sponsors. The roster includes:
- InsuranceDekho (co‑presenting sponsor)
- Wildstone
- Tata Motors
- Dr. Ortho
- Domino’s
- Mankind Pharma
- Orn.com
- Paisabazaar
- Lexpure
- AU Finance
- Nippon India Mutual Fund
- Basic Home Loans
- C.V. Raman University
- Delta Exchange
- Featherlite
- KEI Wires & Cables
- Bharat Matrimony
- Puro Wellness
- Fogg Black
- Spider‑Man: Brand New Day
These brands will receive integrated visibility through on‑air graphics and repeated exposure throughout the telecast.
Executive Comments
Ankit Agrawal, Founder & CEO of InsuranceDekho, stated that the partnership aligns with the company’s mission to deepen insurance penetration across Bharat, emphasizing that “when someone has your back, you chase your ambition without fear.” Bhairav Shanth, Co‑Founder of ITW Universe, highlighted cricket’s unparalleled capacity for mass brand visibility and affirmed the firm’s role in delivering innovative partnership solutions.
ITW Universe Track Record
Over the past 15 years, ITW Universe has enabled more than 5,000 brands to leverage cricket as a marketing platform, offering services that span on‑ground sponsorships, TV broadcast features, streaming integrations, and other activation formats. The agency positions itself as India’s only "Full Stack" agency covering sports, media, and entertainment, collaborating with governing bodies such as BCCI, ICC, Cricket Australia, Cricket South Africa, and Cricket Ireland, as well as premier leagues like IPL, ILT20, ISL, and PKL. Global brand partners cited include Coca‑Cola, Uber, MasterCard, Oppo, Herbalife, Hyundai, Marriott Bonvoy, Amul, and HSBC.
Disclaimer
The press release is distributed under an arrangement with NRDPL; PTI assumes no editorial responsibility for its content.