Interpack China 2026 Overview
The event, formerly known as SWOP (Shanghai World of Packaging), has been rebranded as interpack China 2026, marking its tenth anniversary in China. Organized jointly by Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd., the trade fair will be held at the Shanghai New International Expo Centre (SNIEC) from November 16 to 18, 2026.
The exhibition will occupy 70,000 square metres of floor space and will feature over 970 domestic and international elite exhibitors. Organisers project that more than 47,000 trade visitors will attend, representing a broad cross‑section of the packaging value chain, including machinery for food, beverages, pharmaceuticals, cosmetics and consumer goods, as well as production equipment for plastic and paper containers.
Thematic Zones and Highlights
- Intelligent Packaging Zone – Showcases IoT‑enabled, AI‑driven automation and flexible production lines aimed at building “Smart Factories”.
- Green Power Zone – Focuses on circular and sustainable packaging materials, supporting China’s “dual transformation” toward digitalisation and green development.
- Packaging Products & Materials Hall – Re‑introduced to connect material suppliers with leading FMCG brands, featuring innovative products and full‑value‑chain solutions.
- International Green Packaging Development Summit – Co‑organized with the China National Export Commodities Packaging Research Institute (CEPI) during the WPO Board Meeting, aligning with the national “Dual Carbon” strategy.
- Save Food (China) Forum – Held on the afternoon of November 16, includes the SAVE FOOD Design Award & Sustainability Design Award China ceremony, addressing fresh‑food preservation, supply‑chain loss reduction and lightweight circular packaging.
Business Matchmaking and Visitor Services
A new “Buyer Navigation: Tailored Routes for Production Pain Points” service will guide visitors to solutions for specific challenges in food, beverage, pharmaceutical and cosmetics sectors. International buyers with verified procurement mandates will receive VIP hospitality, factory visits, guided booth introductions and private meeting rooms.
Group Registration Benefits
Pre‑registration is open, with a deadline of November 2, 2026. Groups of five or more receive:
- Exclusive VIP badges for all members
- Fast‑track entry and complimentary shuttle service for groups of ten or more within a three‑hour drive
- Dedicated group reception desk with skip‑the‑line access and a commemorative group photo
- Customized business‑matching services and in‑depth discussions with premium exhibitors
- Complimentary lunch and a digital show catalogue (valued at RMB 100 per person)