Product management roles are expanding as organisations prioritise product‑led growth and digital transformation, yet a capability gap persists. The McKinsey & Company Project Management Index 2025 reports that fewer than half of product managers feel fully prepared for their roles, while the Deloitte Digital Project Management 2025 report finds that 43% of new product launches fail to meet business goals due to execution challenges. Common barriers identified include lack of hands‑on experience, unclear skill requirements across business, technology and user domains, absence of a structured transition pathway, and difficulty applying product thinking, data‑driven decision‑making, and stakeholder management.
To address these gaps, ISB Online – the digital arm of the Indian School of Business – is launching a Professional Certificate in Product Management. The 28‑week programme, now in its 22nd batch, commences on 26 September 2026 and is priced at INR 2,71,900 plus GST. It is designed for professionals seeking deeper expertise and long‑term growth in product leadership. The curriculum covers end‑to‑end product strategy across markets and platforms, product‑led growth, pricing, business‑model design, and technical product‑management skills. Participants will also learn to apply advanced AI and Generative AI in product discovery, design, and scaling, with a strong emphasis on stakeholder management and data‑backed decision‑making through hands‑on projects, case studies and masterclasses.
The programme is delivered by ISB’s globally recognised faculty and benefits from ISB’s rankings – #1 in India, #2 in Asia and #12 globally in the FT Global MBA Ranking 2026 – ensuring research‑driven insights and industry relevance. Learners gain ISB Online Alumni status and access to a global professional network.
Testimonials underscore the programme’s practical relevance: Subramanian K, an engineer at a leading global media and technology company, says the course helped him understand how product teams prioritise and create value beyond technology; Pramod Vashist, Head of CRM at a global education services organisation, highlights the balance of theory and real‑world application and the value of peer learning.
The press release notes that the announcement is provided under an arrangement with NRDPL and that PTI assumes no editorial responsibility.