Announcement
Ivana Jewels, a premium jewellery brand founded by the Surat‑based Jindal Group, disclosed that it will open its 14th Indian showroom in Ludhiana, Punjab. The Ludhiana outlet will be the brand’s second store in Punjab following the Mohali location and will operate under the name Ivana By Jindal.
Press Conference Details
The company will hold an exclusive press conference on 18 October 2026 from 12:00 PM to 1:00 PM at Commercial Building 194–R, Shop No. 4, Model Town, Ludhiana (PIN 141002). The event will formally announce the Ludhiana store, provide a preview of the customer experience, and include media interactions, brand storytelling and high‑tea service.
Expansion Context
The Ludhiana launch is part of the “Season of Sparkle by Ivana” festive‑season campaign, which sees five new showrooms opening across India: Ludhiana, Jaipur, Siliguri, Hisar and Bengaluru. Previously, Ivana Jewels has inaugurated stores in Surat, Noida, Nagpur, Mumbai, Delhi, Mohali, Ahmedabad, Pune, Hyderabad, Thane and Jaipur, reflecting a rapid nationwide rollout.
Brand and Product Highlights
Ivana Jewels is recognised for its signature lab‑grown diamond and Polki creations. All diamonds are IGI/SGL‑certified, and the gold pieces are BIS‑hallmarked in 9 kt, 14 kt and 18 kt variants. The brand also offers a customer‑friendly exchange policy and a lifetime buy‑back guarantee, reinforcing its “The New Forever” promise of accessible luxury.
Notable Personalities
Actress Mouni Roy serves as the brand’s ambassador. Past store inaugurations featured prominent figures such as Savitri Jindal (Chairperson, OP Jindal Group) for the Noida outlet, Union Minister Nitin Gadkari for Nagpur, and MP C.R. Patil for Ahmedabad. Additional endorsements have come from Olympic medallist Saina Nehwal, actress Amrita Rao and Ramesh Agarwal, founder of Agarwal Packers and Movers.
Quote from Co‑founder
Ahead of the press conference, co‑founder Ayushi Jindal said, “Ludhiana celebrates jewellery like few cities do – every wedding, every festival, every milestone. As we prepare to open our store here, we look forward to bringing Punjab a new kind of fine jewellery: certified lab‑grown diamonds and Polki that carry the same beauty as natural, at a far more accessible price.”
Additional Information
The press release notes that Ivana By Jindal provides a seamless shopping experience backed by its exchange and lifetime buy‑back policies. The announcement was distributed under an arrangement with PNN, and PTI disclaims editorial responsibility.