JACK&JONES India, the Indian arm of the European menswear label, launched its Autumn Winter 2026 denim campaign on 24 September 2026, featuring actor Vedang Raina as the face of the collection. The campaign emphasizes the brand’s core philosophy that denim represents a blend of craft, quality, and everyday durability. Sumit Dhingra, CEO and Country Director of BESTSELLER India, stated that the line is built on the ‘&’ of craft & quality, fashion & durability, and that Vedang’s energetic presence reflects the modern brotherhood the brand seeks to portray. Vedang Raina remarked that denim is the anchor of his wardrobe and that the collaboration feels instinctive because of JACK&JONES’s dedication to fit and wash. The AW2026 collection showcases directional barrel fits, sharp bootcuts, high‑impact denim sets, rugged outerwear, and is complemented by premium denim, Sheridan shirts, casual tees and versatile jackets. The collection is now available across all 82 exclusive JACK&JONES outlets and 477 shop‑in‑shop locations throughout India, as well as online through www.jackjones.in and the JACK&JONES India mobile app. The release also notes the brand’s more‑than‑quarter‑century heritage, its expansion beyond denim into urban sportswear, casual classics, suits, accessories and footwear, and that BESTSELLER India operates over 200 exclusive brand outlets and 1,274 shop‑in‑shops for its portfolio of more than 20 brands across the country.