Extracted Insight

  • JACK&JONES introduced Volume 2 “Rush” of its Spring Summer '26 collection, themed around everyday adrenaline and motion.
  • The campaign features five athletes: motorsport rider Harith Noah, footballer Vikram Partap Singh, dancer Nasir, BMX rider Rahul, and skateboarder Kushal.
  • Product focus includes utility‑driven fits, graphic tees, and pressure‑resistant denim with structured fits and clean washes.
  • Collection is available nationwide through 79 exclusive JACK&JONES stores, 417 shop‑in‑shops and online at www.jackjones.in.
  • BESTSELLER India, the parent company, operates 256 exclusive brand outlets and 1,519 shop‑in‑shops across India, marketing JACK&JONES among other brands.