Flagship Boutique Launch
Jewels by Annu Chadha announced the opening of its new flagship boutique located on the ground floor of The Corridors, 100 Feet Road, Dr Ambedkar Colony, Chattarpur, New Delhi 110074. The store was officially inaugurated by Rajya Sabha Member of Parliament Vikramjit Sahney, marking a high‑profile entry into the South Delhi and wider Delhi NCR market.
Brand Evolution
Founded by Annu Chadha in 2001, the jewellery house has pursued a vision of timeless design that transcends trends. A key milestone occurred in 2007 when the brand opened a boutique at Taj Chandigarh, providing a distinguished platform for its designs. The next expansion was the South Extension boutique in New Delhi in 2011, broadening its capital‑city presence. Over the years, Jewels by Annu Chadha has showcased collections across India and internationally, including exhibitions in Dubai that attracted members of royal families.
Design Philosophy and Craftsmanship
The brand stresses that jewellery should become part of a family’s story, linking pieces to celebrations, relationships, and milestones. Designs blend traditional influences with contemporary elegance, aiming for lasting relevance beyond seasonal trends. All jewellery is designed and handcrafted in‑house in India, ensuring close alignment between creative vision and finished product. Each piece carries a BIS hallmark, reflecting the company’s commitment to purity, authenticity, and transparency.
Next‑Generation Involvement
The second generation of the Chadha family now participates in client relationships, bespoke experiences, business development, and overall brand growth, bringing a contemporary perspective while preserving core values of craftsmanship, trust, and personal service.
Practical Information
Prospective clients can visit the boutique at the address mentioned above, schedule appointments via phone 096434 00003, or engage through the brand’s Instagram handle @jewelsbyannuchadha. Further details and enquiries are available on the official website.
Disclaimer
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