Jindal Stainless launched its first brand campaign 'Jindal Saathi Seal Hai, Toh Asli Stainless Steel Hai' featuring brand ambassador Ranveer Singh.
The campaign introduces a co-branded authenticity seal to combat counterfeit stainless steel products, focusing initially on pipes & tubes.
Company reported FY25 annual turnover of ₹40,182 crore and is expanding to 4.2 million tonnes annual melt capacity by FY27.
Strategic pivot from B2B to consumer-facing brand includes multi-channel marketing campaign with musical anthem by Amit Trivedi.