JINRO Appoints BTS's V as Global Ambassador

JINRO Appoints BTS's V as Global Ambassador

JINRO announced that V, a member of the Grammy‑nominated South Korean band BTS, has been named its new global ambassador as part of its strategy to strengthen brand relevance and deepen consumer connections worldwide. The partnership will involve a series of marketing initiatives aimed at expanding consumer touchpoints and reinforcing JINRO’s position as the world’s leading soju brand. This content may not be financially relevant.