JINRO Announces First Global Campaign Featuring BTS’s V
On July 23, 2026, in Seoul, South Korea, JINRO – the world’s No. 1 soju brand – launched its inaugural global marketing initiative titled My Favorite JINRO, appointing BTS member V as the global ambassador. The press release, distributed via PRNewswire, details the rollout of a main campaign film and a suite of digital, consumer‑engagement and offline promotional activities aimed at worldwide audiences.
The film opens with V arriving at a party by mistake, prompting an unexpected mingling of guests from two separate gatherings. This narrative illustrates JINRO’s youthful, trend‑forward positioning and reinforces its brand promise of bringing people together for special moments. Symbolic set pieces – Room 306 and Room 307 – denote JINRO’s current portfolio of three regular soju products and six flavored varieties, while signalling a strategic intent to broaden the flavored line‑up to seven or more offerings.
The campaign film will be hosted on JINRO’s official global YouTube channel as well as its Instagram and Facebook pages. Accompanying the visual launch, JINRO introduced the tagline “Fill The Moment”, encapsulating its philosophy of infusing presence, warmth and human energy into everyday experiences.
Executive Comment: Jung‑ho Hwang, Head of Overseas Business at HiteJinro, stated that “My Favorite JINRO marks JINRO’s first global campaign with global ambassador V of BTS, introducing the brand to consumers around the world in a more approachable and engaging way. Moving forward, we will continue expanding our presence in the mainstream global beverage alcohol market while broadening consumer touchpoints worldwide to further strengthen JINRO’s competitiveness as Korea’s representative soju brand.”
About JINRO
Founded in 1924, JINRO is Korea’s flagship soju producer and the world’s leading soju and best‑selling spirits brand. Its core lineup includes JINRO CHAMISUL FRESH, JINRO CHAMISUL ORIGINAL, and JINRO IS BACK, complemented by a flavored range featuring GREEN GRAPE, PEACH, STRAWBERRY, GRAPEFRUIT, PLUM, and LEMON.
About BTS
BTS (Bangtan Sonyeondan) is a Grammy‑nominated South Korean band that debuted in June 2013. The seven‑member group – RM, Jin, SUGA, j‑hope, Jimin, V, and Jung Kook – has earned six No. 1 Billboard Hot 100 singles since 2020, multiple Billboard and American Music Awards (Artist of the Year 2021 and 2026), and TIME’s Entertainer of the Year 2020. Their fifth studio album ARIRANG, released in March 2026, debuted at No. 1 on the Billboard 200, with the lead single “SWIM” also debuting at No. 1. The group is currently on the BTS WORLD TOUR ‘ARIRANG’, drawing large crowds globally.