Partnership Announcement
Johnnie Walker Blonde Non‑Alcoholic Lemonade, the non‑alcoholic variant of Diageo India’s flagship Scotch whisky brand, announced a strategic partnership with 7Padel MS Dhoni, the consumer‑facing arm of PadelPark India’s ecosystem. The collaboration is designed to embed the brand within India’s rapidly expanding padel scene, which is being positioned as a premium lifestyle and social destination for urban, affluent audiences.
Activation Details
Through the partnership, Johnnie Walker Lemonade will gain presence across select 7Padel clubs and courts nationwide. The brand will also be featured in 7Padel’s annual Americano and Mexicano‑format tournament series, providing sustained engagement with the sport’s growing community. The launch activation will commence with an exhibition match in Mumbai scheduled for 24 October 2026, marking the brand’s first on‑court appearance.
Executive Comments
Varun Koorichh, Vice President – Marketing, International Whiskies, Diageo India, stated that padel’s premium club culture and inherently social format present an “exciting space” to connect with a new generation of consumers who value sport, style, and contemporary culture. He emphasized that the partnership with 7Padel aims to strengthen the brand’s association with elevated socialising experiences.
Jigar Doshi, Co‑founder of PadelPark India, highlighted that as padel scales across India, building an ecosystem that combines infrastructure, community, and brand partnerships is essential. He noted that bringing Johnnie Walker into 7Padel venues and the Mexicano Series will create more engaging experiences for players and inject fresh energy into the sport’s social spaces.
About Johnnie Walker
Johnnie Walker is the world’s number one Scotch whisky brand (IWSR 2024), sold in over 160 countries. The portfolio includes Red Label, Black Label, Gold Label Reserve, and Blue Label, collectively moving over 22 million cases annually (IWSR 2024). It is the top‑selling Scotch whisky globally (IWSR 2024) and the leading trending Scotch whisky brand (Drinks International 2025).
About Diageo India
Diageo India, a subsidiary of Diageo Plc., is listed on the NSE and BSE as United Spirits Limited (USL). Headquartered in Bengaluru, the company operates 35 manufacturing facilities across India and manages a broad premium alcobev portfolio that includes Johnnie Walker, McDowell’s No. 1, Black Dog, Smirnoff, Don Julio, Tanqueray, and many others. Diageo India emphasizes sustainability, responsible consumption, and ecosystem development to support India’s growth agenda.
About 7Padel
7Padel, backed by former Indian cricket captain MS Dhoni, is a leading padel venue management and community platform. It operates 50+ owned or managed centres across Mumbai, Pune, Bengaluru, Chennai, and Delhi, with planned expansion into Hyderabad, Chandigarh, and Kochi. The brand focuses on consistent standards in infrastructure, operations, coaching, events, and technology.
About PadelPark India
PadelPark India is India’s premier 360° padel ecosystem, encompassing infrastructure development (Skypadel India), competitive play (Mercedes‑Benz Indian Padel Tour), grassroots and elite training (Indian Padel Academy in partnership with Westlife Foodworld), product distribution (Bullpadel India), and consumer‑facing experiences through 7Padel MS Dhoni. The platform aims to make padel accessible, aspirational, and professionally managed nationwide.
Release Information
The press release was issued by Business Wire India on Wednesday, 21 October 2026 at 17:43:53 IST, under the source “Diageo India”. Contact details for media inquiries are provided for Riyanka Samanta and Vritika Navadkar of MSL.
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