JOJO Limited has executed a channel partner agreement with Samsung India Electronics Pvt. Ltd. pursuant to Regulation 30 read with Schedule III of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
The agreement makes the JOJO TV channel available on Samsung TV Plus, Samsung's streaming platform that is pre-integrated across its range of broadband-enabled smart televisions and connected devices in India. Samsung TV Plus is embedded natively into Samsung smart TVs and is present from the moment the device is switched on, requiring no setup by the user.
This integration places JOJO's Gujarati content catalogue directly on one of India's most widely distributed smart TV platforms, marking JOJO's entry onto the television screen as a native channel. This distribution surface is distinct from app-based or subscription-led platforms and reaches audiences in a direct manner.
The agreement adds Samsung India Electronics Pvt. Ltd. as a channel partner and Samsung TV Plus as a further distribution point within the company's growing portfolio of platform partnerships across India and internationally.