Joy Personal Care, part of RSH Global, launches "Under the Same Sun" campaign with Kolkata Knight Riders, marking five years of partnership.
Campaign features KKR players Ajinkya Rahane, Rinku Singh, Manish Pandey and introduces a limited‑edition Joy × KKR sunscreen co‑created for fans.
Executives Sunil Agarwal, Poulomi Roy and Venky Mysore highlighted the partnership’s cultural relevance, brand credibility growth, and IPL platform reach.
The film will be promoted via TV, digital, influencer collaborations and social media, leveraging IPL’s massive audience for broader brand exposure.