Joy Personal Care Announces Tamannaah Bhatia as Face of Lotion & Cream Portfolio
On 23 September 2026, Joy Personal Care, the Indian home‑grown skincare brand owned by RSH Global, issued a press release from Mumbai stating that actress Tamannaah Bhatia will become the new ambassador for its lotion and cream category. The partnership will be executed through a multi‑platform advertising campaign covering television, digital and social media channels. The campaign will centre on Joy’s flagship product, Honey & Almonds Deep Nourishing Body Lotion, which is formulated with honey and 100 % pure almond oil to nourish and soften the skin.
Sunil Agarwal, Co‑founder and Chairman of Joy Personal Care (RSH Global), said the collaboration marks an important step in strengthening the brand’s presence in the lotion and cream segment and in reaching a newer generation of consumers. He highlighted that Honey & Almonds Body Lotion has been a cornerstone of the brand’s portfolio and that the association with Tamannaah offers an opportunity to build on its strong equity while injecting a fresh perspective.
Poulomi Roy, Chief Marketing Officer of Joy Personal Care, explained that the brand’s “Beautiful by Nature” philosophy challenges narrow beauty standards and celebrates individuality. She noted that Tamannaah’s personal journey and authenticity align with this messaging, allowing the brand to convey that beauty is about feeling comfortable in one’s own skin.
Tamannaah Bhatia, when asked about the partnership, expressed her belief that beauty can mean different things to each person and that she resonates with Joy’s message of embracing individuality rather than chasing perfection.
The release also reiterated Joy’s broader brand positioning: the “Beautiful by Nature” ethos emphasizes that beauty is not defined by a single mould but by confidence and self‑expression. Joy Personal Care’s product range includes face washes, body lotions, face creams, shower gels, serums, sunscreens and more. The brand has previously engaged Shah Rukh Khan as the ambassador for its face‑wash line for two years and has collaborated with other celebrities such as Sanya Malhotra, Medha Shankr, Mimi Chakraborty, Kriti Sanon, Anushka Sharma, Disha Patani, Bharti Singh, Mouni Roy and Mithila Palkar.
In the sports arena, Joy Personal Care has been an associate sponsor of the Kolkata Knight Riders for the fifth consecutive IPL season and also holds associations with Delhi Capitals and Gujarat Giants, reinforcing its visibility across major cricket platforms.
Disclaimer: The press release is distributed under an arrangement with NRDPL. PTI takes no editorial responsibility for the content.