Announcement
Joyalukkas unveiled its exclusive Diwali jewellery collection “PRIMORA” at its Frisco store in Texas on 3 November 2026, marking the start of its festive celebrations in the region.
Event Details
The launch was attended by the Mayor of Frisco, who served as Chief Guest, highlighting the event’s importance for the local community and the Indian diaspora. Fashion designer and entrepreneur Apsara Jaiswal presented the collection, describing it as a blend of contemporary fashion perspectives with traditional Indian jewellery aesthetics for the festive season. Members of the Frisco community and Indian diaspora from the Dallas‑Fort Worth area participated, celebrating Indian heritage and jewellery craftsmanship.
Significance
The press release notes that the collection draws inspiration from Indian artistry and festive aesthetics, aiming to bring Indian traditions together with the local community.
Disclaimer
The release is provided under an arrangement with PNN; PTI assumes no editorial responsibility.