Dulux Weathershield partnered with Blinkit to include complimentary gulal in mini paint buckets during Holi in select cities.
The activation generated over 28 million social media impressions through unboxing videos, reels, influencer participation and meme pages.
JSW Dulux Limited, newly promoted by JSW Paints in Dec 2025, highlighted its 1,300‑employee base, five plants and R&D centre.
Consumers can share Instagram Holi moments for a chance to win a free exterior home makeover, with 30 winners selected.