Announcement
On October 13, 2026, Kajaria Ceramics Limited, through its premium tile‑fixing solutions brand Gresbond, announced that Bollywood actor Ranveer Singh will serve as the brand ambassador for Gresbond. The press release, issued by PRNewswire in New Delhi, states that the new national campaign, titled \"Tile Expert Ka Tile Adhesive,\" will go live on October 16, 2026.
Campaign Details
The campaign will be rolled out across digital platforms, social media, out‑of‑home (OOH) media and on‑ground activations nationwide. Ranveer Singh, who already represents Kajaria, the country’s leading tile manufacturer, will front a series of films that showcase Gresbond’s products and convey the message that the expertise required to make tiles is matched by the expertise needed to fix them.
Product Portfolio
Gresbond offers a complete ecosystem of tile‑installation and surface‑care solutions, including a growing range of tile adhesives suitable for ceramic, vitrified, natural stone and large‑format tiles, as well as epoxy and cementitious grouts, surface cleaners and professional tiling tools. The product line covers indoor, outdoor and wet‑area applications and includes specialised solutions for large‑format tiles and tile‑on‑tile installations.
Executive Comments
Ranveer Singh said his association with Kajaria has been \"incredible\" and praised the brand’s focus on innovation, design and quality, adding that Gresbond provides premium tile‑fixing solutions that ensure a lasting foundation for every design. Kartik Kajaria, who leads the Gresbond business, explained that the brand has spent recent years building its product portfolio, manufacturing capabilities and distribution network, and that the partnership with Ranveer Singh is intended to scale Gresbond to a much larger audience, making the brand synonymous with expert tile fixing in India.
Additional Information
The release notes that Gresbond is the premium tile‑fixing solutions brand of Kajaria Ceramics Limited, described as India’s No.1 tile company. The press release includes a disclaimer that it is provided under an arrangement with PRNewswire and that PTI assumes no editorial responsibility.