Kansai Nerolac Cuts Temple Path Heat 15°C

Kansai Nerolac Paints Ltd applied its Perma NoHeat coating on temple pathways in Southern India, reducing surface temperature up to 15 °C.
The on‑ground activation, co‑created with agency Tribes, targeted high‑footfall areas to let devotees instantly feel cooler surfaces.
CMO Ramkrishna Naik highlighted the initiative showcases real‑world benefit of the heat‑reflective coating beyond typical terrace applications.
A digital film documenting temperature drops and public reactions will extend the campaign’s reach online.