Kansai Nerolac Paints launches “Noor‑e‑Kashmir” digital series
Kansai Nerolac Paints Limited (KNPL) announced the launch of “Noor‑e‑Kashmir”, a new digital series that will feature twelve distinct homes across the Kashmir region. The series is intended to celebrate the people, architecture, craftsmanship and colour sensibilities of Kashmiri homes.
The episodes, each focusing on a single residence, will be released on KNPL’s owned digital platforms, primarily YouTube, and will be amplified through the company’s other social‑media channels. The homes were shortlisted in collaboration with a renowned Kashmir‑based architect and were chosen for their individuality and character.
All homes showcased in the series have been painted using specific KNPL product ranges: Nerolac Impressions Kashmir for interior walls, Excel Everlast for exterior surfaces, and the Gloria and ICRO ranges for wood‑finish applications. Each episode also includes a dedicated segment highlighting the contractor responsible for the project; contractors receive “Noor‑e‑Kashmir Contractor” badges, certificates and social‑media recognition.
Managing Director Pravin Chaudhari stated that Kashmir is an important market for KNPL, noting the region’s distinct consumer preferences and strong appreciation for colour, design and craftsmanship. He added that the series reflects the company’s understanding of the market and its commitment to strengthening connections with consumers, dealers and contractors.
Chief Marketing Officer Ramkrishna Naik said the series celebrates both the homes and the people behind them, emphasizing that paint is not merely a coating but a means to energise spaces and the lives of occupants.
The series will culminate in a “Noor‑e‑Kashmir Colour Book”, which will compile the colours, architectural details and design choices of the twelve featured homes, serving as an inspiration source for consumers.
About Kansai Nerolac Paints Ltd.: the company is in its 106th year, is a leading paint manufacturer in India and the market leader in industrial paints. It operates eight strategically located manufacturing units across India and maintains a strong dealer network. Its product portfolio spans decorative paints for homes, offices, hospitals and hotels, as well as sophisticated industrial coatings for a wide range of industries. More information is available at www.nerolac.com.
The press release was issued on Thursday, 10 September 2026 at 14:28:15 IST.