Kansai Nerolac Paints launches “Noor‑e‑Kashmir” digital series

Kansai Nerolac Paints Limited (KNPL) announced the launch of a new digital series titled “Noor‑e‑Kashmir” that celebrates the people, homes and craftsmanship of the Kashmir region. The series comprises twelve episodes, each focusing on a single Kashmiri home selected in collaboration with a renowned Kashmir‑based architect for its individuality and character.

The narrative emphasizes that Kashmiri homes are more than living spaces; they serve as venues for family gatherings, celebrations and community connections. This cultural insight underpins the series’ consumer focus. Each featured home has been painted using specific KNPL product ranges: Nerolac Impressions Kashmir for interior walls, Excel Everlast for exterior surfaces, and the Gloria and ICRO ranges for wood finishes. The series also spotlights the contractors responsible for the projects, designating them as “Noor‑e‑Kashmir Contractors” and awarding them badges, certificates and social‑media recognition.

Executive remarks

  • Pravin Chaudhari, Managing Director of Kansai Nerolac Paints Limited, stated: “Kashmir is an important market for Kansai Nerolac, with distinct consumer preferences and a strong appreciation for colour, design, and craftsmanship. Noor‑e‑Kashmir reflects our understanding of the market and our commitment to strengthening connect with consumers, our dealer and contractor network in the region, while celebrating the distinctive character of Kashmiri homes.”
  • Ramkrishna Naik, Chief Marketing Officer, added: “Noor‑e‑Kashmir celebrates not only distinctive Kashmiri homes, but also the people behind them. Through this digital series, we want to bring forward the choices, stories and craftsmanship that give each home its unique character. For us, paint has never been just about what you put on a wall, but about how that colour energises the space and people who live within it.”

The episodes will be released on Kansai Nerolac’s owned digital platforms, primarily YouTube, and amplified across other social‑media channels. At the conclusion of the series, a “Noor‑e‑Kashmir Colour Book” will be published, compiling the colours, architectural details and design choices of all twelve homes to serve as inspiration for consumers.

Company background

Kansai Nerolac Paints Ltd. is in its 106th year of operation and is positioned as one of India’s leading paint manufacturers, particularly in industrial paints. The company operates eight strategically located manufacturing units across India and maintains a strong dealer network nationwide. Its product portfolio spans decorative paints for residential, commercial and institutional spaces as well as sophisticated industrial coatings for a wide range of industries.

Distribution

The press release is distributed under an arrangement with Newsvoir, with the source attributed to Kansai Nerolac Paints Ltd.