Overview
Kansai Nerolac Paints Limited, a centenary Indian paint manufacturer, launched a new Digital Video Campaign (DVC) for its advanced heat‑reflective coating, Nerolac Perma NoHeat. The campaign, produced by the creative and content agency BUZZINga, employed the only thermal imaging camera available in India to capture a side‑by‑side experiment in Rajasthan, comparing surface temperatures on treated and untreated exterior surfaces.
Key Findings
The thermal footage, rendered in heat‑spectrum colour, demonstrated a measurable 15 °C reduction in surface temperature on the Perma NoHeat‑treated surfaces under real‑world conditions, a contrast visible to the naked eye. The experiment highlighted the coating’s ability to passively lower heat absorption without any power or maintenance requirements.
Product Details
Perma NoHeat is engineered for exterior walls, terraces, and rooftop surfaces. It incorporates specialised pigments that reflect solar radiation, thereby reducing heat absorption. The product functions as a passive cooling intervention, requiring no electricity or upkeep, and is tailored to the climatic challenges of the Indian subcontinent.
Corporate Context
Kansai Nerolac Paints Ltd. is in its 106th year of operation, operates eight strategically located manufacturing units across India, and maintains a strong dealer network nationwide. The company is a leading player in both decorative and industrial paints, holding the leadership position in the industrial paints segment.
Statements from Leadership
Ramkrishna Naik, Chief Marketing Officer of Kansai Nerolac Paints Limited, stated that the objective of the campaign was to bridge the gap between product claims and consumer verification, emphasizing evidence‑based communication in a market where trust and performance accountability are increasingly central to purchase decisions. Kritika Beri, Co‑Founder of BUZZINga, noted that the use of thermal imaging in the DVC represents a first‑of‑its‑kind approach in the Indian paint category, turning an invisible benefit into a visible, instantly understandable proof point for consumers.
Media
The campaign video is available on YouTube at www.youtube.com/watch?v=EHrWCqu9FLQ. Additional information about Kansai Nerolac Paints Ltd. can be found on its website, www.nerolac.com.