Product Launch Details
Karur Vysya Bank announced the launch of its premium credit card portfolio on the Visa platform as part of the Bank's broader strategy to strengthen its affluent banking proposition and deepen engagement with lifestyle-oriented customers.
The portfolio includes four card variants:
- Aura (Visa Platinum)
- Samara (Visa Signature)
- Altura (Visa Infinite)
- Eternis (Visa Infinite)
Target Market
The cards are designed to offer curated travel, dining and premium lifestyle benefits to emerging affluent and affluent customers, including salaried professionals, self-employed individuals and business owners.
Strategic Rationale
The partnership with Visa reflects KVB's focus on offering a more contemporary and premium customer experience supported by:
- Globally accepted payment infrastructure
- Curated lifestyle privileges
- Enhanced customer engagement capabilities
Management Commentary
Shri Ramesh Babu, Managing Director & CEO of Karur Vysya Bank, stated: "The launch of our premium credit card portfolio marks an important step in strengthening KVB's affluent banking proposition. Consumer spending patterns are increasingly evolving towards travel, dining and lifestyle-led experiences, and our partnership with Visa enables us to offer differentiated value propositions tailored to these emerging preferences."
Key Features and Benefits
1. Eternis (Visa Infinite) — The Ultimate Luxury Card
- Welcome Bonus: 10,000 Reward Points (worth Rs 10,000) upon joining
- Rewards: 2 Reward Points for every Rs 100 spent, plus 3X points on flights, hotels, dining, and luxury shopping (1 Reward Point = Rs 1)
- Luxury Perks: Complimentary 1-night stay at luxury Postcard Hotels, 1-year elite Club Access, 1-year Club Marriott membership
- Travel & Dining: 15% off on Business Class tickets on Air India, Qatar and Lufthansa, 12-month EazyDiner Prime subscription, Zero Forex markup
2. Altura (Visa Infinite) — Built for Frequent Travelers
- Welcome Bonus: 7,500 Reward Points (worth Rs 7,500) upon joining
- Rewards: 1 Reward Point for every Rs 100 spent, plus 5X points on flights, hotels, dining, and luxury shopping (1 Reward Point = Rs 1)
- Travel & Dining Perks: 1-year Club Marriott membership, 12-month EazyDiner Prime subscription, Zero Forex markup
3. Samara (Visa Signature) — For Dining and Premium Lifestyle Experiences
- Rewards: 1 Reward Point for every Rs 100 spent, plus 6X points on dining and online shopping (1 Reward Point = Rs 0.5)
- Dining & Entertainment Perks: Free 1-year Taj Epicure membership, 6-month EazyDiner Prime subscription, 12-month Amazon Prime membership
4. Aura (Visa Platinum) — Perfect for Everyday Online Shopping
- Rewards: 1 Reward Point for every Rs 100 spent, plus 8X points multiplier on online shopping (1 Reward Point = Rs 0.25)
- Subscriptions: Free 12-month Amazon Prime and Zomato Gold memberships
Fees and Application Process
Standard joining fees, yearly fees, and interest rates apply to each card type. Customers can view specific card fees, detailed charges, and complete terms and conditions through the KVB DLITE mobile app or the bank's official website during application.
Existing KVB customers can check their eligibility and access pre-approved offers through the KVB DLite mobile banking application or by contacting their nearest branch.
Company Background
Founded in 1916, Karur Vysya Bank is one of India's leading private sector banks with a strong presence across retail, MSME and agricultural banking segments. As of March 31, 2026:
- Total business: ₹2,14,420 crore
- Deposits: ₹1,15,666 crore
- Advances: ₹98,754 crore
- Annual net profit: ₹2,510 crore (highest-ever for FY26)
- Network: 901 branches and over 2,200 ATMs and cash recyclers across the country