KATSEYE Debuts 'PINKY UP' Hair Era with Matrix

KATSEYE partnered with Matrix to launch the "PINKY UP" hair era, emphasizing confidence and transformation for the group.
The group highlighted new signature Matrix products—Curl Can Dream, Miracle Creator, Build‑A‑Bond, Mega Sleek, and Food For Soft—as travel must‑haves.
They linked the hair looks to their upcoming single “PINKY UP” and performances at festivals like Coachella, stressing visual impact.
The press release notes the collaboration aims to inspire fans (EYEKONS) to express individuality through bold hair choices.