Campaign Overview
On Monday, June 22, 2026, Kauvery Hospital announced a month‑long multimedia campaign titled “Yetharkku Ini Nellaiye Yellai?” (translated as “What is Tirunelveli a destination for now?”). The initiative aimed to position Tirunelveli as a premier healthcare destination in South Tamil Nadu and attracted hundreds of responses from the public.
Incentives and Presenters
Participants who identified healthcare as a defining strength of Tirunelveli were awarded laptops, smartphones and smartwatches. The gifts were presented by three senior hospital officials: Mr. Vairamuthu, Unit Head; Dr. Lakshmanan, Medical Administrator; and Dr. S. Kavu Devi, Consultant Neuroanaesthesia and Neurocritical Care, all of Kauvery Hospital, Tirunelveli.
Hospital Facility Details
The event took place at the newly inaugurated building of Kauvery Hospital in Tirunelveli. The state‑of‑the‑art facility spans approximately 2 lakh square feet, houses 300 beds, and provides comprehensive care across 25 medical specialties.
Leadership Quote
Speaking at the launch, Mr. Vairamuthu emphasized that Tirunelveli now enjoys access to world‑class healthcare services comparable to those in major metropolitan cities. He noted that the presence of advanced multispecialty hospitals and highly skilled professionals eliminates the need for patients to travel to Chennai, Madurai, Trivandrum or other major cities for advanced treatments.