Keemti Jewels Rapid Retail Expansion

Keemti Jewels, a contemporary lab‑grown diamond jewellery brand founded by Armaan Kothari in Mumbai, announced that it has opened 11 retail stores within just four months of its launch. The stores are located in Andheri (Mumbai); Baner and Kharadi (Pune); MG Road and Scheme No. 140 (Indore); South Extension and Pitampura (Delhi); and Gurgaon. This footprint spans major metropolitan areas and early‑stage Tier‑2 markets, reflecting an aggressive omnichannel growth strategy.

The brand is backed by the Kothari Group – a jewellery business with more than 45 years of manufacturing and export experience – as well as entrepreneurs Nikhil Kamath and Kavin Shah. Leveraging the group’s manufacturing heritage, Keemti controls the entire value chain from production to retail, eliminating intermediary mark‑ups and offering factory‑direct pricing on certified lab‑grown diamonds. The company emphasizes contemporary design, superior craftsmanship, and transparent pricing as key drivers of strong consumer response.

Armaan Kothari, Founder of Keemti, stated that the rapid retail rollout demonstrates robust consumer demand for the brand’s proposition and underscores its ambition to capture meaningful market share in India’s evolving jewellery landscape. He highlighted significant opportunities in Tier‑2 cities where demand for value‑driven, contemporary fine jewellery is growing rapidly.

Looking ahead, Keemti has set an ambitious target of operating 88 stores across India by December 2026. The expansion plan includes multiple new store launches in existing markets and entry into additional cities, with a focus on maintaining a seamless omnichannel experience that integrates physical retail, e‑commerce platforms, and marketplace listings. By combining intentional design, certified lab‑grown diamonds, exceptional craftsmanship, and direct‑to‑consumer pricing, Keemti aims to redefine contemporary fine jewellery and establish a new benchmark for accessible luxury in the Indian market.

Key Facts

  • Launch period: four months from brand inception.
  • Current store count: 11 stores across Mumbai, Pune, Indore, Delhi, and Gurgaon.
  • Expansion target: 88 stores by December 2026.
  • Backers: Kothari Group, Nikhil Kamath, Kavin Shah.
  • Business model: vertically integrated, factory‑direct pricing, certified lab‑grown diamonds.
  • Growth focus: metros and high‑growth Tier‑2 cities; omnichannel integration of physical, online, and marketplace channels.