Kesh King Launches ‘Scalp First’ Scalp-Care Range

Kesh King Launches ‘Scalp First’ Scalp‑Care Range

Kesh King, the hair‑care brand of Emami Limited, announced from Kolkata on 19 September 2026 the introduction of ‘Scalp First’, a premium, gender‑inclusive scalp‑care portfolio aimed at individual scalp needs. The range is built around two dedicated lines – Oily Scalp and Dry Scalp – each formulated with Ayurvedic‑inspired actives: the Oily Scalp line combines Moringa, Apple Cider Vinegar and the specialised active Detoxyscalp™ to purify excess sebum, greasy roots, itchiness and clogged follicles; the Dry Scalp line blends Moringa, Pomegranate and Scalpcalmin™ to hydrate, reduce flakiness, relieve scalp tightness and associated discomfort.

Products are offered as shampoos, oils, serums and mists with retail prices ranging from Rs 399 to Rs 499. The launch will be rolled out from mid‑September 2026 through the Kesh King website and major e‑commerce platforms including Amazon, Nykaa, Myntra and Flipkart, as well as modern trade outlets. Consumers can also complete a Kesh King Scalp Quiz to determine their scalp type and receive personalised product recommendations.

The development was supported by product studies conducted among urban consumers aged 18‑35, which demonstrated encouraging efficacy on key parameters for both oily and dry scalp types. Commenting on the launch, Ms Avishi Raj Lohia, Brand Strategist at Emami Limited, said the brand identified a white‑space to bring the personalisation trend from skincare to scalp care, positioning ‘Scalp First’ as a targeted, inclusive alternative to the traditional hair‑first approach.

The brand’s positioning rests on the belief “Think Scalp First, Beautiful Hair Will Follow”, signalling a shift from one‑size‑fits‑all hair care to a scalp‑first, science‑backed regimen.