Photographer Ketaki Nikam (Piccturemint) rescued a crisis‑hit Tirumala Designers campaign with a last‑minute creative shot.
The hero image was displayed on over 150 Mumbai hoardings and printed on bags, mugs and merchandise, becoming the brand’s biggest campaign.
Nikam’s 15‑year portfolio includes Tata Croma, celebrity chefs and the 2024 Prime Minister Narendra Modi inauguration shoot.