Press Release Overview
Bengaluru, India – on 2 September 2026, Cava Athleisure announced a new co‑created athleisure line, Soft Serve, developed in partnership with actress Khushi Kapoor. The collection merges Kapoor’s personal fashion sensibility with Cava’s performance‑focused design expertise.
Collaboration Details
The partnership began with a brief to produce pieces that feel as good in motion as they do styled off‑the‑gym. Kapoor was involved throughout the design process, influencing mood, aesthetic, silhouettes, colours, fits and detailing. Multiple rounds of conversation, sampling and fittings were conducted, with Kapoor emphasizing comfort, flattering silhouettes and understated detailing that feels elevated without trying too hard.
Design Philosophy
Soft Serve is built around the concept that softness does not imply weakness, exploring the coexistence of softness and strength, femininity and drive, comfort and performance—an interpretation of Yin and Yang. The collection features feminine silhouettes, considered details and movement‑led functionality, aiming for seamless transition across workouts, everyday plans and beyond.
Quotes
> “I’ve always wanted my wardrobe to feel effortless, but that doesn’t mean compromising on how a piece fits, feels or functions. With Soft Serve, I got to take all the things I naturally gravitate towards and build them into a collection that feels genuinely personal to me,” said Khushi Kapoor.
> “Khushi came into the process with a very clear understanding of what she wanted the collection to feel like, and that made the collaboration incredibly exciting. She cared about how the pieces fit, moved and felt,” said Ria Mittal, Co‑Founder, Cava.
> “Cava has always been about bringing together things that are not traditionally seen as belonging together. We have a very Pinterest‑y aesthetic world, but underneath that is an intense focus on product, performance and functionality,” added Shreya Mittal, Co‑Founder, Cava.
Launch Information
Soft Serve officially launched on 1 September 2026 and is available through Cava’s retail channels. The launch represents Cava’s latest product introduction within India’s evolving athleisure market.
About Cava Athleisure
Cava Athleisure, founded in 2020 by sisters Ria Mittal and Shreya Mittal, positions itself as a contemporary movement‑led brand that blends fashion, functionality, comfort and performance. The brand focuses on modern design and high‑performance fabrics, aiming to create a lifestyle around movement, confidence and self‑expression for a new generation that values both performance and personal style. More information is available at https://cavaathleisure.com/.
Disclaimer
The press release is provided under an arrangement with PRNewswire. PTI takes no editorial responsibility for the content.