Kia India Expands Project D.R.O.P. to Ghaziabad
On July 30, 2026, Kia India announced the expansion of its corporate social responsibility (CSR) programme, Project D.R.O.P. (Develop Responsible Outlook for Plastic), to the city of Ghaziabad in Uttar Pradesh. With this addition, the initiative is now operational across twelve Indian cities – Delhi, Noida, Greater Noida, Gurugram, Mumbai, Bengaluru, Vijayawada, Visakhapatnam, Chandigarh, Panchkula, Zirakpur, Ambala and Ghaziabad.
The rollout ceremony was held at Amity International School, Vasundhara, where a D.R.O.P. Community Bin was inaugurated and a dedicated plastic‑waste collection vehicle was flagged off, marking the commencement of on‑ground collection activities in Ghaziabad.
Project D.R.O.P. is implemented by the Indian Pollution Control Association (IPCA) and focuses on creating awareness among households and institutions about responsible plastic disposal, while establishing a structured collection mechanism to channel plastic waste into recycling facilities.
Speaking at the launch, Atul Sood, Senior Vice President of Kia India, said that India’s rapidly urbanising landscape requires stronger and more sustainable waste‑management systems, and that the initiative aims to improve plastic‑waste collection infrastructure and encourage long‑term behavioural change among citizens. Dr. Radha Goyal, Deputy Director of IPCA, added that the project seeks to strengthen community participation and improve recycling by creating an efficient collection network. Officials from the Ghaziabad Municipal Corporation also urged greater public participation, especially among young people, to support cleanliness and sustainable waste‑management efforts.
As part of the awareness drive, students and attendees witnessed a street play highlighting the importance of waste segregation, responsible disposal and recycling. The release notes that India generates millions of tonnes of plastic waste each year, making effective collection and recycling systems a key component of the country’s environmental sustainability agenda, and that industry‑led initiatives such as Project D.R.O.P. are increasingly viewed as complementary to municipal efforts.